Ditch the Jargon

A friend sent me a job posting from a well-known technology company the other day. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My aversion to corporate jargon is exactly that strong. The position objective was to make the brand more “human, accessible and relatable.” Free advice, superstar tech company: You want to sound human? Be human. Relate to your audience. Ditch the jargon.

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Creativity and Mindfulness

Novels, JD Salinger wrote, grow in the dark. By that, he meant that true creativity comes from the subconscious mind, from allowing ideas time to percolate below our conscious awareness. It’s not just novels, though, that spring forth from the subconscious mind. So do all great ideas, innovations and insights.

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