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About

I’ve been a professional writer for more than two decades. From creative nonfiction and short stories to entertainment journalism, television writing and production, strategic brand storytelling, Web content design, B2B and more, I have written for nearly every medium—and often across multiple ones.

I wrote my first “book” when I was five (about our black Lab, Pepper), and I was first invited to submit a story for publication at age 11. Eight years later, I began writing and editing professionally.

I studied at Sarah Lawrence College and graduated magna cum laude from George Washington University with a BA in social psychology. As an undergraduate, I co-authored two journal articles on psychosocial support for people with AIDS; these have been cited nearly 200 times. I attended Yale School of Drama (stage management) and later, Goddard College’s MFA in Creative Writing program (fiction).

Somewhat by accident, I landed in the television world, writing (and later producing) for VH1, Comedy Central, MuchMusic and Alliance Atlantis. I’ve taken Robert McKee’s Story Seminar, as well as a host of writing and film production workshops—good preparation for two years as a Tomatometer-approved film critic at Reel.com.

In 2005, I answered an ad for a “corporate poet” and became a strategic storyteller, helping to brand and market some of North America’s top resort real estate destinations. Then came working on a self-help book with a hip-hop star, soon followed by material for NASA. As an editor, I’ve worked with topics ranging from Buddhist psychiatry to metaphysical approaches to business and international aviation law.

While my life to date has taken an unusual and sometimes surreal trajectory, the throughline has always been storytelling and the craft of language.
  • 4,500+
    Number of Notes on my iPhone

    There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour

  • 6.23
    Average number of miles walked daily

    There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour

  • 4 million
    Words written for print, television, online and business

    There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour

  • 3
    Litres of water consumed daily

    There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour

The secret of my writing

is getting off the computer.

Walking and spending time in nature are the key ingredients of my creativity. Although today there’s ample evidence that these practices enhance creativity[1][2], I began incorporating both into my process several years ago. I noticed that, whenever I was struggling to find the right words, they’d only offer themselves up once I began walking—not during hours of staring at my computer screen.

My iPhone contains more than 4,500 Notes, including ideas, sentences, paragraphs and even full drafts of chapters, essays, articles, blog posts and white papers. Walking is a significant part of my editing process, too, with ideas for structure and storytelling arising as I move.

There’s a science-y rationale for this process, though I work this way because it yields brilliant results, and I enjoy it. The creative process is an interplay among the whole brain—left and right, conscious and subconscious. Walking and nature are the facilitators of this process.

I live in a beautiful coastal town, and if I’m going to engage in blue ocean strategy, or blue sky thinking, it helps to be looking at the ocean or sky. Rather than imagine a bird’s eye view, I watch how birds interact with their environment and find inspiration in that.

In addition to the creative benefits conferred by walking, there are others: I slow down and pay attention to details I might otherwise have missed; I see things differently than I would if I were moving faster. I focus more intensely. It takes practice and presence, and ultimately, it yields far greater results for my clients.

As someone whose job is essentially to be the creative extension of experts, I see it as my responsibility to remain in peak creative condition. After all, would you hire a personal trainer who spent all their time at McDonald’s?

testimonial author
Sarah is truly a gifted writer. She paints a picture with words that can literally transport readers to a place and time that is different from the one in which they find themselves, compelling them to feel what she wants them to feel,hear what she wants them to hear, see, smell, taste, etc. In our business in particular, Sarah was always adept at capturing the magical and logical side of a client’s story, bringing it to life in ways that not only delight and inspire, but also guide and direct. She balances between these two worlds —the creative and the strategic — extraordinarily well, and her work was all the better for it...as were her clients.
Bill Baker, Former Chief Strategy Officer, Envisioning + Storytelling
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